Portfolio & Photography projects

About my photography projects

This portfolio brings together street photography, advertising campaigns, and documentary-style work created for brands and creative agencies.

The common thread is real moments. I work close to the street, close to people, and close to the cultural context the campaign lives in.

Exhibitions

• Ethnographic Museum, Stockholm (2023)
• Museo Archivo de la Fotografía, Mexico City (2023)
• Museum of World Culture, Gothenburg (2022-2024) - Day of the Dead series
• “Analog Translation”, 35s & 45s, Mexico City (2020)

Awards & Recognition

• Cannes Lions (3× Gold), Burger King Mexico campaign (2022)
• Guldägget (Advertising), Coca-Cola with Uncommon Creative Studio Stockholm (2025)

Selected Work & Commissions

• Commissioned by Burger King, Coca-Cola, and Facebook
• Book cover photography for The Way That Leads Among the Lost by Angela Garcia (Farrar, Straus and Giroux, ISBN 9780374605780)

Highlights

• Street Photography Campaigns
  Combining the rawness of street photography with advertising objectives, these projects bring authenticity to brand storytelling.
• Advertising Photography
  Creative and impactful imagery designed to deliver on the goals of global campaigns and niche projects alike.
• Documentary and Editorial Work
  Story-driven visuals that align with cultural and brand narratives, offering depth and context to campaigns.

Street Photography in Advertising

Street photography offers a unique way to tell stories for brands. Candid, real, and unscripted, it creates a sense of authenticity that resonates with audiences.

My campaigns often incorporate this approach, working with creative agencies to build visual narratives that connect on a human level. As you can tell, many of my commercial photography campaigns are shot in black and white, but I also do color photography.

Advertising Photography for Global Brands

From concept to execution, my work is aligned with the brand’s direction and message. Whether I’m documenting how a product lives in the real world or capturing cultural moments around it, the focus stays on storytelling, clarity, and impact.